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I realize that’s highly unusual not to set a limit on marketing, but that gets back to our testing. ”About half of Defenders’ advertising spend goes to digital and half to traditional media, he said. He declined to say how much Defenders has spent in recent years, only calling it “multi of multi millions of dollars. ”“You would be surprised by the number,” he said. “It’s very significant. ”•Schoettle grew up in Indianapolis, graduating from Southport High School and Indiana University. He then departed on a tour of middle Indiana, reporting for papers in Greenwood, Frankfort, Columbus and Franklin before landing at IBJ in 1998. At his previous jobs, he spent a decade as a political and government reporter. Beyond writing, Schoettle’s passions include animals and wildlife, watching all manner of television and long distance cycling and running. Though he put away his trumpet many years ago, he remains an avid music fan. Schoettle shares his home in Southport with his wife, Elizabeth, three salty dogs and three sweet cats.

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Best Smart Home Security Systems Featured in This Roundup:ADT Pulse ReviewMSRP: $28. 99 at Pros: Fast and knowledgeable service reps. Many components available. Support for third party devices. Solid mobile and web apps. Cons: Expensive. Requires three year contract with hefty termination penalty. Some Pulse peripherals require third party mobile apps. Bottom Line: ADT Pulse offers just about everything you could want in a full service home security system, including many component options, support for popular third party smart home devices, and a solid app experience. Read ReviewSimpliSafe Home Security System ReviewMSRP: $229. 96 at Pros: Affordable hardware, reasonable monthly monitoring fees.